Branding

Branding is created by the accumulation of experiences and associations with a specific company's products or services, both directly relating to its function, and through the influence of advertising, design, media commentary and word to mouth. A brand in turn serves to create an expectation. Ultimately "the brand" is any element which, in the minds of consumers or audience, differentiates a company's products or services from competitors.

Solar Velocity has enabled numerous clients to realize the full potential of their businesses. Through identity analysis, Solar Velocity articulates the client's unique competitive opportunities and converts them into compelling brand that sets them above their competitors.

Benefits of Branding:

• A strong brand is difficult for competitors to copy
• Brands serve as a strong defense against low price competitors
• Harder for new competitors to enter industry because of pricing leverage and higher barriers to entry
• Without a brand, companies must compete on a feature war which increases development cost
• A strong brand creates pricing leverage