-
CREATING THE E-COMMERCE STANDARD
-
Solar Velocity creates an award-winning E-Commerce site for Claire Chase Collection.
-
Client Name: Claire Chase Collection
Solutions: E-Commerce, Website Design, Hosting
URL: http://www.clairechase.com
Launch: AUG 2005
-
Company Overview
Claire Chase Collection is the leading leather luggage retailer in the U.S.
-
Summary
Since the shopping experience is the most important aspect of any e-commerce site, Solar Velocity recognized that convenience, service, and speed would be critical to the sites' success. The Solar Velocity team developed a complete solution to facilitate the optimum customer experience: browsing, purchase, payment, and order fulfillment. With the Solar Velocity solution in place, Claire Chase Collection provides first-rate service, keeping customers happy from first click until orders arrive and beyond.
-
Challenges
- Create a brand identity
- Design a professional Website design that is graphically appealing
- Highlight the products as the premium product in the industry
- Develop an E-Commerce store that is easy to use
- Program a backend system that allows the in-house staff to handle all aspects of customer service, account management, order fulfillment, and product management in-house.
-
Solutions
- The Claire Chase Collection management team is now capable of providing the best possible user experience and top-notch customer service along with being able to control the whole Website in-house.
- Customers keep coming back to the site because it does what a retail store cannot - streamline the shopping process to make it convenient and fast.
- Claire Chase Collection staff handles all aspects of customer service, account management, order fulfillment, and product management in-house.
-
Results
- 20% Response Rate
- 12.5% Success Rate



