Personalized URLs (PURLs)

Add Personalized URLs (PURLs) to your marketing campaigns.

PURLs are a powerful way of attracting customers through individualized messages. Taking direct marketing to the next level, PURLs use all marketing information about a prospect to provide them with a custom web page experience. By providing a custom URL, prospects will be presented with content and an offer specific to them. Nothing could be more effective in one-to-one marketing.

It’s All About… Treating Different Customers Differently…By Building Relationships. People prefer to respond to direct correspondence by going online, but most marketing campaigns do not capture online responders.

Solar Velocity will capture each online respondent to increase your response rate.

• Attract - generate Personalized URLs (PURLs) on each direct mail or eBlast.
• Differentiate – customize a unique targeted message
• React - generate leads and measure results.

Benefits of PURLs:

• Improves Response Rates
• Increases Order Size
• Improves Customer Retention
• Improves Response Time

PURLs uses technology to make marketing pieces different for each piece with rules determining the content (Text, Images, etc.)